An all-female-cast reality television drama is currently being filmed in the UAE aimed at shining a spotlight on the increasingly popular influencers’ industry.
social media influencers
Arab media
All Arab-female TV show to throw spotlight on influencers’ industry
ZerosJ Heroes reality drama takes four Arab females on a journey through the world of influencers
Brands marketing
Video: Why brands increasingly favour influencer marketing
How influencers are transforming the world of marketing and PR as we know it.
Al Ahly Sporting Club
Video: How are Middle East celebrities driving digital solidarity amid Covid-19?
Communities across the Middle East and North Africa are exploring ways to counter the impact of the Covid-19 pandemic together, through social solidarity.
ABTV
ABTV Crossfire debate: Is the UAE’s influencer market oversaturated?
In the latest episode of our new online weekly debate series we looked at the divisive issue of influencers
ABTV
Video: Is influencer marketing worth the investment?
According to a survey carried out by BPG Orange and YouGov, 71 percent of those surveyed said their purchasing decisions are affected by the content posted by influencers.
Alwaleed Philanthropies
Role model: Princess Lamia bint Majid AlSaud
Alwaleed Philanthropies’ Secretary General, Princess Lamia bint Majid AlSaud, says now is the time for Saudi Arabia’s women to grab opportunities, adding that old traditions can no longer be used as excuses to remain “lazy” or dependent
#MeToo
Opinion: will the real influencers please stand up?
It’s time we invest in and recognise individuals who think beyond making a few extra bucks through a #ad on social media
fine dining
Platform that allows ‘beautiful’ models to dine for free set for Dubai debut
The Model Restaurant initiative partners models with restaurants who give them free meals in exchange for social media exposure and an ‘ambiance’ boost
Dubai
Influencers, ‘not the result of genuine work’, says Middle East icon Yousra
Award-winning actress and singer Yousra reveals ‘what makes a true star’ in an interview with Harpers Bazaar Arabia
African Free Trade Agreement
Video: Hyperloop ambitions, African free trade and licensing online influencers
Is hyperloop transportation’s next frontier? The African Free Trade deal and licensing online influencers
Dubai
High income users engage less on Instagram, says luxury hospitality influencer Talal Al Rashed
More engagement does not mean more brand awareness, product sales, according to Al Rashed
Instagram
Instagram ‘not exciting, less appealing’, say influencers in the UAE
While brands may become more cautious, it seems ‘unlikely’ that this will deter them from influencer marketing, says social media expert
Facebook
Facebook removes pages linked to Middle East influence campaigns
The group included 259 Facebook accounts, 102 Facebook Pages and five Facebook Groups and spent $167,000 on Facebook ads to boost their messages
Asil Attar
Damas CEO wants to use ‘real women, not influencers’, as brand ambassadors
The world of social media influencing is ‘distorting reality’ and putting pressure on women to look and act a certain way, says Asil Attar
Emirates Red Crescent
UAE looks to widen Rohingya campaign after raising $13m in 3 days
Authorities are trying to spread the UAE for Rohingya Women and Children campaign further via social media influencers
Dubai F&B
Influencer marketing ‘easy, quick way’ to fill F&B venues, says Ritz-Carlton GM
The hotel focuses on working with few, ‘quality’ influencers, according to GM Tareq Derbas