In recent years, the lines between PR, media, advertising and events have blurred to the point where everyone is seemingly fighting for the same space.
The Qode
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Ayman Fakoussa
Dubai’s The Qode: local company, global reach
Dubai-based luxury PR and events company, The Qode last week announced a strategic partnership with European firm The Independents and its founding agencies, Karla Otto and K2. Dipesh Depala and Ayman Fakoussa tell CEO Middle East what the deal means for their company