Video: The secrets to Mumzworld's success

Mon 29 Oct 2018 10:12 AM GST

Mumzworld has soured to becoming the number one funded women-led e-commerce company in the Middle East, by closing $20m Series B with Gulf Islamic Investments.

The funds will be used to disrupt the massive and under-served e-commerce market in KSA; boost automation and line extensions as part of the company’s agenda to elevate the consumer experience; and continue to grow the brand’s footprint as the go-to destination for all baby brands, who want to reach mothers in the region.

In this edition of Inside AB, Lubna Hamdan interviews Mumzworld founder and CEO Mona Ataya to find out how she did all this, and what she has planned next.

(Source: Arabianbusiness.com YouTube channel)