The funds will be used to disrupt the massive and under-served e-commerce market in KSA; boost automation and line extensions as part of the company’s agenda to elevate the consumer experience; and continue to grow the brand’s footprint as the go-to destination for all baby brands, who want to reach mothers in the region.
In this edition of Inside AB, Editor interviews Mumzworld founder and CEO Mona Ataya to find out how she did all this, and what she has planned next.
(Source: Arabianbusiness.com YouTube channel)