Online classifieds platform Dubizzle Group has acquired Drive Arabia, in an effort to boost its automotive vertical.
Through this acquisition, the company aims to consolidate its automotive advertising offerings, introduce innovative products, and expand its reach to better serve its customers, Dubizzle Group said in a statement on Friday.
“We are delighted to welcome Drive Arabia into the Dubizzle Group family,” said Haider Ali Khan, CEO at Dubizzle Group MENA.
“This acquisition aligns seamlessly with our strategic vision to provide our users with an unparalleled experience in the automotive space. Drive Arabia’s strong brand recognition and reach will further fortify our existing portfolio, enabling us to deliver even greater value to our customers while reinforcing our leadership position in the automotive sector.”
Dubizzle Group’s immediate plans for the brand include injecting significant investment into the platform to “enhance its core value proposition as a transparent tool for car prices, specifications, and other relevant details,” the CEO revealed.
He added that this was “just the beginning” of many other M&A opportunities as the platform looks to expand its offerings.
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