Dubai-based developer Emaar Properties has launched the Emaar Foundation that will serve as the group’s entity to drive corporate social responsibility (CSR) initiatives regionally and internationally.
The Emaar Foundation Board has been constituted with Ahmad Al Matrooshi, managing director of Emaar Properties as the body’s chairman.
Emaar said the foundation has been set up with “the objective of positioning Emaar as a global leader that inspires humanity through its CSR initiatives”, making a “tangible contribution to support the underprivileged”.
Among the CSR activities undertaken by Emaar include support to Dubai Cares, the philanthropic organisation working to improve children’s access to quality primary education in developing countries; and to Dream for Future Africa Foundation, dedicated to providing opportunity and equity for those most in need in Africa.
Emaar also supports the United Nations – World Food Programme, the world’s largest humanitarian agency fighting hunger and promote autism awareness through a wide range of initiatives in Dubai in addition to extending support to Zayed University for its campaigns.
Mohamed Alabbar, chairman of Emaar Properties, said: “Since our inception, Emaar Properties has been working closely with the communities we serve around the world, focusing on bringing hope, positivity and a better future.
“Our corporate culture and values are deeply connected with the community, and we strive to make a positive difference through our CSR activities.
“The launch of Emaar Foundation will further integrate our efforts and enable us to better streamline all CSR initiatives around the world to achieve greater effectiveness and a wider reach.”
Al Matrooshi added: “Emaar Foundation marks a crucial step in achieving our goal to be one of the most admired developers by undertaking CSR initiatives that make a true difference to the societies we serve.”
The foundation will also facilitate more effective communications outreach and establish social responsibility as a core value across all operations of Emaar, a statement said.
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