Abu Dhabi has launched a trade initiative aimed at increasing the visibility and brand trustworthiness of products made in the emirate.
The Industrial Development Bureau (IDB), affiliated to the Abu Dhabi Department of Economic Development (ADDED), has announced that the Made in Abu Dhabi brand will be added to all industrial licenses issued to factories and manufacturing companies located in the emirate.
The IDB has issued a circular to the owners of all industrial facilities registered in the emirate, concerning the permission to use the official Made in Abu Dhabi sign.
This ensures that the brand used is “appropriate, clear and noticeable” on the product.
Rashid Abdulkarim Al Blooshi, Undersecretary of the Department, said that the Made in Abu Dhabi campaign aims to encourage the owners of industrial facilities to place the campaign’s approved sign on their products.
This will promote the local product’s competitiveness and supports manufacturers across Abu Dhabi in addition to giving the local product manufactured in Abu Dhabi an added value, he added.
The initiative aims to place the Made in Abu Dhabi brand on 3,340 local products from about 888 factories, with a total investment value of AED369.32 billion ($100 billion).
A total of 678 factories are located in Abu Dhabi, 181 factories in Al Ain and 29 factories in Al Dhafra.
The Undersecretary of ADDED said that the campaign aims to promote the identity of Abu Dhabi’s domestic product, adding that a dedicated Instagram account is set up to post awareness messages.
He also said that the campaign is expected to attract more local investors and encouraging entrepreneurship in Abu Dhabi.
Mohammed Munif Al Mansouri, executive director of IDB, said the long-term goal is to enhance the promotion efforts to spread the domestic product of the emirate, which in turn will help strengthen its reputation within the local market and then towards regional and global markets.
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