It's back: reveals plan for White Friday sale

E-commerce giant says it will offer 500,000 deals on 16,000 brands during four-day sales event
It's back: reveals plan for White Friday sale
By Staff writer
Tue 14 Nov 2017 12:38 PM has announced the return of its biggest online shopping event, the annual White Friday Sale, with 500,000 deals across the region on more than 16,000 brands.

The event, which will take place from November 22-25, will offer shoppers across the GCC and Egypt deals of up to 70 percent off.

The discounts will apply to all product categories including mobiles, TVs, large appliances such as refrigerators and washing machines, cameras, diapers, detergents, fashion products, perfumes, make up, furniture, tools, toys, games, cameras, the retailer said in a statement.

It added that there will be 50 times more deals on offer than last year.

Ronaldo Mouchawar, CEO and co-founder,, said: “We introduced the White Friday Sale to the region in 2014 and every year our teams work diligently to make the shopping event bigger and better to enhance our customers’ experience.

"This year, we have rolled out credit card payment on order delivery in the UAE for more convenience to our customers. We have also invested heavily in our operations by expanding our fulfilment centres, technology, resources and adding more pick up points for customers.” added that it has updated its logo to highlight that it is an Amazon Company as a further step in its integration with global e-commerce giant Amazon.

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