Customers in Dubai have named the automobiles market as the most consumer-friendly in the first half of 2014, according to a new index.
The car sales sector topped the feedback tracked over the first six months of the year as part of the Consumer Friendliness Index published by the Department of Economic Development (DED).
While the cars sector scored 78 points out of 100, hypermarkets came a close second at 75 followed by the gold sector at 69.
The index also revealed that the clothing retail sector was voted the worst performer with a score of just 55.
The rating system, currently in its third year, is based on consumer opinions of 1,200 consumers during H1.
Disparities in prices for garments sold across malls in Dubai and less value for money were cited as the main reasons for the low rating received by the clothing sector.
Omar Bushahab, CEO of the Commercial Compliance and Consumer Protection (CCCP) sector in DED, said: “The rating process reveals valuable information on consumer behaviour. For example in the Cars sector, which tops in this year’s rating so far, consumers who had complaints about their respective agency was just four percent, which indicate the high service standards and growing consumer awareness in this sector.”
Consumers are asked to evaluate the outlet based on service quality, billing transparency, and sharing of warranty information by salesperson in addition to overall satisfaction.
The price parity is compared in regular intervals – monthly, bi-monthly, quarterly or half-yearly – depending on the nature of business.
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