Elite Group Holding and SOUEAST Motor announced a strategic partnership, which will mark the entry of the China-based auto major into the UAE market.
“SOUEAST Motor’s entry into the UAE with Elite Group Holding is set to introduce a new standard of premium mobility solutions with its ‘EASE YOUR LIFE’ proposition, which prioritises stylish design, comfortable driving, and advanced technology,” the company said in a media release.
Featuring the latest powertrains and new energy technology, the vehicles boast high power, an intelligent chassis, and a versatile interior cockpit for superior comfort and adaptability.
SOUEAST Motor is set to introduce 13 cutting-edge models over the next five years.
These offerings will include ICE, PHEV, and BEV options, covering a range of SUVs and sedans aimed at diverse global markets from B to D segments.
The company also boasts the expertise of a top-tier R&D team and a world-class supply chain.
“This partnership with SOUEAST Motor aligns seamlessly with our mission to deliver exceptional automotive solutions to our discerning clientele that prioritise convenience and comfort,” Tamer Abu Khalaf, Partner, Elite Group Holding, said.
He said the Group takes pride in being one step ahead, launching and bringing to market brands that resonate with the evolving trends and preferences.
Ke Chuandeng, Vice President of SOUEAST Motor, said the company is excited to join forces with Elite Group Holding to introduce SOUEAST Motor to the rapidly growing UAE automotive market.
“This collaboration is a strategic priority for us, reflecting our commitment to serving this robust region with advanced automotive technology,” Chuandeng said.
“By working together, we aim to deliver innovative and user-centric vehicles that resonate with the needs of families and individuals in the UAE,” Chuandeng added.
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