Dubai’s Roads and Transport Authority (RTA) has granted naming rights of Al Safa Metro Station to ONPASSIVE, an AI (artificial intelligence) technology company.
The announcement was made by the Dubai Media Office (DMO) via Twitter.
The metro station, which is part of the Dubai Metro red line, will be named ONPASSIVE Metro Station for the next 10 years.
Located on Sheikh Zayed Road, ONPASSIVE metro station follows the many other stations that were renamed under the Dubai Metro Naming Rights which was first launched in 2009 by the RTA.
The initiative is “a model of effective partnership between the public and private sectors. It avails a unique experience to the private sector to launch media campaigns to Dubai visitors and metro riders to familiarise them with various brands”.
“We are thrilled to see one of the global companies taking the naming rights of Al Safa Metro Station in a perfect move poised to raise its brand visibility and presence in the economic map of Dubai and the UAE in general,” RTA rail agency chief executive officer Abdul Mohsen Ibrahim Kalbat said.
ONPASSIVE’s chief executive officer Ashraf Mufareh added: “Our partnership with Dubai’s Roads and Transport Authority is one of many future steps aimed at spreading the use of artificial intelligence in the service of humanitarian causes, as Dubai is one of the most attractive destinations for multi-nationals from around the globe, with more than 8 million tourists arriving last year.”
Additionally, RTA will rename the station on the external as well as the indoor and outdoor directional signage from January to March 2023.
“The new name will also be updated on the smart systems and RTA’s public transport apps along with the onboard audio announcements before and at the time of arriving at the station. RTA calls upon the metro riders to note this change of name of the station,” the statement added.
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