French operator AccorHotels has strengthened its partnership with the Saudi-based Alesayi Group after a deal to develop at least 15 new Adagio aparthotels over the next five years in the Gulf kingdom.
Five of the Adagio aparthotel projects have already been agreed upon and will be developed in Jeddah, Riyadh, Madinah and Jizan, with construction of the first hotel expected to start by the end of 2015.
This agreement follows the strategic alliance formed between the two companies for a minimum of 10 ibis hotels in Saudi Arabia, signed in October 2013. Eight ibis hotels have been already secured in key locations in cities such as Riyadh, Jeddah, Makkah, Jizan and Al Khobar totaling over 2,000 rooms.
The Adagio aparthotel brand, which was launched last year in the Middle East, is a European leader in the market for medium to long-term stays.
Jean-Jacques Dessors, chief operating officer of AccorHotels Mediterranean, Middle East & Africa, said: “We look forward to developing our Adagio brand with them and extending our long and fruitful relationship. Saudi Arabia is a key market for us in the Middle East, and we are extremely proud to have 50 hotels committed in the kingdom.”
Sheikh Mohammed Omar Kassem Alesayi, CEO and president of Alesayi Group, added: “It was a natural next step for us to extend our relationship with AccorHotels, and to emphasize our commitment to bring branded hospitality facilities, offering quality we can rely on, to the kingdom.”
So far, AccorHotels has opened four Adagio aparthotels in the UAE and Qatar and has 10 others under development in the region.
AccorHotels has a strong presence in Saudi Arabia with 15 properties in operation and a further 32 properties under development. In the Middle East, AccorHotels has 125 properties in operation and under development with close to 32,000 rooms.
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