Emirates Golf Club, established in 1988 as the first green golf course in the desert lands of the Middle East, has been named the 4th most popular golf course in the world where fans want to go and play.
This was revealed in a study conducted by popular apparel brand Galvin Green, which tried to gauge the interest of golf fans through various search and social media metrics.
The iconic Majlis course, designed by Karl Litten and home to the DP World Tour’s Hero Dubai Desert Classic since 1989, stood in the august company of Augusta National Golf Club, which was ranked the most popular, followed by PGA Tour’s Players Championship venue TPC Sawgrass and the legendary Old Course at St Andrews, considered the home of golf.
The importance of UAE in world golf was further underscored with Abu Dhabi Golf Club also featured in the top 10. The Peter Harradine designed course came in at No. 7.
At a time when interest in golf has reached record levels across the world, Galvin Green used Google Keyword Planner and Instagram data to determine which courses and prestigious clubs have attracted the most golfers to their landing pages and social media following over the past year.
Golf club search insights: Augusta Leads
The study combined 12 common search terms related to golf clubs to reveal the global average monthly search volume for every course and the number of hashtags for each location.
The Dr Alister MacKenzie-designed Augusta National Golf Club, which hosts the Masters Tournament in the second week of April every year, topped the list with a Golf Index Score of 98.62, thanks to average monthly search volume of 54,050 and 107,119 hashtags on Instagram.
TPC Sawgrass, designed by Pete Dye, has the dramatic par-3 17th island green, and featured in 73,712 searches and 56,552 hashtags for a 95.26 score. The Old Course had 45,658 hashtags and 55,317 searches for its third place at 92.39 score.
With a score of 81.02 through 26,565 hashtags and 10,650 monthly searches, Emirates Golf Club was one better than the stunning Pebble Beach Golf Links, which rounded up the top five with 79.01 score.
Abu Dhabi Golf Club was featured in 5,200 monthly searches and 8,675 hashtags for a total score of 74.56.
Brandon Dunes was at No6, and the top 10 included Trump Turnberry (No8), Pinehurst No. 2 and Torrey Pines.
Commenting on behalf of Galvin Green, Annelie Backgård Ginstman, Global Marketing Manager, said: “There are so many fantastic golf courses around the world and the top 10 courses in our survey would grace any golfer’s bucket list. What this study shows is just how much interest there is in these top-quality golfing locations and the extent to which golfers want to share their appreciation of them with others.”
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