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Oman hits the road in search of tourists
Oman’s Ministry of Tourism has revealed plans for a series of road shows across the GCC as it seeks to push its strategy to promote Oman as a short-break tourist destination.
The Ministry said recent industry reports showed that Oman’s tourism industry increased in 2013, with almost 2.1 million global tourists travelling to the sultanate.
The road shows, which will be composed of meetings and presentations across the GCC, will enable Oman Ministry of Tourism to generate more awareness about their travel offerings to travel agents as well as tourists, it said.
Among the key attributes being promoted by Oman, it said it boasted superior hospitality and tourism infrastructure, including cultural, beach and adventure tour options, excellent year-round weather, luxurious hotels and resorts, international cuisines, and world-class airports offering instant connectivity to the regional cities.
Salim Al Mamari, director-general of tourism promotion at the Ministry, said: “It is part of our well-devised strategy for 2014 to promote Oman as an ideal destination for short breaks targeting GCC tourists through road shows to be held in several cities.”
“Such events enable us to reach out to existing and potential visitors and spread awareness about the Sultanate’s developed tourism sector,” he said.
“We are well aware that many tourists in the region are constantly on the look-out for new yet cost-effective holiday destinations where they can spend quality time relaxing with family and friends. These road shows will convey this message while highlighting the hospitality aspect of the country’s offering. We are confident that the road shows will contribute in increasing the tourist footfall in Oman for the upcoming tourist season.”
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