For now, metaverse seems more like a branding exercise with an attempt to unify elements already taking shape online. If it does come into fruition as ambitiously as planned, it is plausible that it will completely transform consumption and enterprise behaviour
augmented reality
augmented reality
The participation paradigm: How social media and technology are changing Saudi e-commerce, according to Facebook
The Facebook IQ Emerging Trends report found that 87 percent of participants feel that social media platforms have allowed them to interact more and deepen their relationship with brands
AB In Focus
PODCAST: What new Facebook research tells us about the Saudi consumer
Facebook’s Rana Bouri and Joachim Marciano discuss the digital trends that are shaping retail, brand engagement and customer experience in The Kingdom.
augmented reality
What will power brand growth in 2021?
Experiential storytelling and a values-first approach are the answer, writes Adnan Bashir
AI Everything
Video: How Artificial Intelligence at Dubai’s ‘AI Everything’ is combating Covid-19
Artificial Intelligence can offer many solutions in the wake of the Covid-19 pandemic.
Alserkal Avenue
Video: How are people traveling to museums & art galleries from home
Virtual reality websites are becoming a ticket to cultural experiences for many who are currently self-isolating.
augmented reality
AB Live: Business of gaming – how to monetise, the role of emerging tech and ethical challenges of the industry
Habib Chams from ITP Gaming and Karim Ibrahim from Robocom VR discuss the business of gaming in the time Covid-19, monetisation avenues for gamers, role of emerging technologies like AI, VR, AR and XR and the ethical dilemmas and challenges of the industry.
augmented reality
Video: Facebook MENA boss shares trends shaping the consumer experience in 2020
In 2019, the quest for enhancing consumer experience drove brands across the MENA region to fully dedicate themselves to their consumers, building and maintaining their trust.
acquisition
Facebook to buy start-up for controlling computers with your mind
Technology like CTRL-Labs’s may someday be a crucial part of products like augmented reality glasses, where a user might want to control a computer without the need for buttons or a keyboard
5g technology
Opinion: how 5G could drive wearable technology growth
With total shipments of wearable devices expected to reach 453.19 million units by 2022, we explore the potential of smart wearable devices to transform the workplace
5g technology
Feet in the clouds: Dell EMC’s Mohammed Amin on what the future holds for businesses
With nearly half of large companies having no clue what their business model will look like in three years time, Mohammed Amin, senior vice president, Middle East, Turkey and Africa at Dell EMC, says embracing modern technological advances is no longer an option
augmented reality
How Indian developers are using tech to target Gulf NRIs
Indian developers are using modern tools such as augmented reality and virtual reality to extend attractive offers to non-resident Indian investors
Alpen Capital
Five things to know about the GCC’s retail sector
Overall, the size of the GCC’s retail sector is expected to grow from $253.2 billion in 2018 to $308 billion in 2023.
ADNOC
Augmented reality helping train oil workers for disasters, says Schneider Electric CEO
Schneider Electric CEO Jean-Pascal Tricoire said that augmented reality technology can help virtually prepare operators for leaks and fires at refineries and offshore platforms
Abu Dhabi F1
VR technology to ‘bridge the gap’ between F1 teams and their fans, says McLaren digital chief
McLaren has partnered with HTC Vive to provide driver and pit-crew experiences through virtual reality content
Accenture Digital
The future is now: Accenture Digital’s Mike Sutcliff
Mike Sutcliff, Group CEO of Accenture Digital, explains how digital transformation is going to impact businesses and individuals in the UAE