Leading UAE companies are investing in AI-powered loyalty programmes, with a focus on creating seamless, high-value experiences
brand loyalty
Latest in brand loyalty
brand loyalty
UAE consumers show strong trust in Japanese brands, low confidence in Indian and Chinese makes: YouGov survey
Internationally, nearly half of consumers (48%) trust brands from Germany a lot, followed by Japan (45%) and the UK (36%), it showed
Airline
Emirates enjoys solid Reputation Scores across several markets
Measured on six main pillars, the Dubai airline tops in global, regional and UK trends; Singapore Airlines edges it to second in Asia
brand loyalty
UAE shoppers more brand-loyal than Saudi consumers amid economic growth: NielsenIQ survey
The data shows double-digit growth in e-commerce in both KSA and UAE, indicating a notable shift towards more convenient shopping habits
brand loyalty
Retail therapy: Almost 50% of GCC TikTokers shop for emotional pick-me-up, report finds
Beyond entertainment, TikTok has increasingly become a hub for online community, discovery, and even e-commerce interactions.
brand loyalty
Driving loyalty with elevated customer experiences
We should recognise that consumers now have access to a wide variety of products and services, as well as new perspectives on their interactions and brand experiences
brand building
The stats behind ratings: Do online reviews matter for marketers?
Whether you like it or not, reviews play a powerful role in shaping consumer behaviour – and they cost businesses too
brand loyalty
GCC consumers express strong brand loyalty, but can be wooed with better quality products: report
For brands to create and communicate an attractive value proposition, it is necessary that the perceived value – in this case quality – of the offering exceeds the value of the price that the customer is paying, an expert said
Brand engagement
Engaging with tech-savvy millennials across digital touchpoints will define the future of consumer brands
Internet penetration in the UAE is expected to reach 96 percent by 2025, with 67 percent of Middle East consumers choosing digital channels to engage with brands
3D virtual worlds
Should luxury brands step into the metaverse?
Used correctly web 3.0 can benefit brand legacy, but the digital and physical must find a way to co-exist in perfect harmony to reap full benefits of this new world
brand loyalty
Rethinking customer loyalty for the post-pandemic retail market
Retail experts speak to Arabian Business about how the new normal and emerging trends in retail and technology have revolutionised customer loyalty forever