The post-pandemic surge in tourist arrivals in the region is further fuelling the rising trend of consumer shift towards experiences over that of the age-old obsessions with products, driven by the much-publicised shopping festivals and global discount sales events such as Black Friday sales
Consumer preferences
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brand loyalty
GCC consumers express strong brand loyalty, but can be wooed with better quality products: report
For brands to create and communicate an attractive value proposition, it is necessary that the perceived value – in this case quality – of the offering exceeds the value of the price that the customer is paying, an expert said
Consumer preferences
Get ready for the future of retail
As consumers change, GCC retailers must do more than keep pace. They must transform and anticipate their customers’ needs, providing them with a dynamic and exciting retail experience