TikTok has emerged as a particular favourite among Gen Z, attracting 40 percent of younger shoppers compared to just 4 percent of Baby Boomers
social commerce
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Facebook, Instagram, TikTok revenue to skyrocket as social media spending surges to $10bn in 5 years: Report
MENA retailers, however, should shift their focus towards Gen Z and millennials, as these demographics tend to be impulse purchasers and are heavily influenced by social media players, says new research
brick and mortar business
Dubai e-commerce sector to see 12% growth by 2026, says Dubai Chambers CEO
Dubai Chambers highlighted the success and growth of the retail sector in the city