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Video: Crisis communications for SMEs and entrepreneurs

While everyone is clear about the need for crisis communication, very few people actually know what it is or the steps, procedures or PR tactics that are involved.

By ITP
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Zaib Shadani - PR Consultant and media trainer at Shadani Consulting

From taking proactive measures to communicate with employees, to dealing with the press in the aftermath of one of your clients or guests being infected, this webinar will offer a step-by-step guide, with professional templates, on how companies should be communicating during Covid-19.

This webinar will also teach you the following critical points:

  • Risk assessment
  • Setting up a dedicated task force
  • How to write a ‘holding statement’
  • Do’s and Don’ts
  • Post COVID-19 recovery

(Source: The Comms Room YouTube channel)

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