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UAE real estate: Abu Dhabi launches first regional multiple listing service platform

The Abu Dhabi Real Estate Centre (ADREC) emphasised that Madhmoun is more than just an advertising platform

Abu Dhabi's real estate market listings
The platform aims to address key market challenges by eliminating misleading advertisements and connecting Abu Dhabi's real estate market with international investors. Image: Shutterstock

Abu Dhabi Real Estate Centre (ADREC) has announced the launch of Madhmoun, the region’s first Multiple Listing Service (MLS) platform designed to transform property transactions through increased transparency and efficiency.

The platform, whose name means ‘verified’ in Arabic, will provide a centralised solution for real estate practitioners, offering verified listings and real-time property updates.

“We are delighted to introduce Madhmoun, which we believe will transform how real estate transactions are conducted in Abu Dhabi. This initiative reflects our commitment to bringing innovation, transparency, and efficiency to the real estate market,” Rashed Al Omaira, Acting Director General of ADREC said, according to a statement by the Abu Dhabi Media Office.

Abu Dhabi launches Madhmoun: First MLS platform revolutionising real estate transactions

The platform aims to address key market challenges by eliminating misleading advertisements and connecting Abu Dhabi’s real estate market with international investors.

Madhmoun promises substantial improvements in the property market. The platform is expected to increase property visibility by 70 per cent, boost broker productivity by 35 per cent, and reduce transaction time by 40 per cent.

Every property listing will undergo thorough verification to ensure accuracy and reliability, providing users with the most current information about properties in the market.

ADREC emphasised that Madhmoun is more than just an advertising platform. It is an internationally recognised system designed to elevate market standards and enable authentic advertising.

“The launch of Madhmoun represents a significant step forward for Abu Dhabi, strengthening trust and transparency across the real estate market. As the first initiative of its kind in the region, ADREC is proud to lead this effort, further reinforcing Abu Dhabi’s status as a resilient and globally competitive real estate investment hub,” Al Omaira added.

The innovative platform, offers a one-stop solution for real estate practitioners, developers, and buyers, and will help reduce listing fragmentation, increase global visibility, and provide users with access to the latest property data.

By facilitating international exposure and creating opportunities for worldwide investors, Madhmoun is set to play a crucial role in transforming the regional real estate landscape.

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