Remit2India, the Indian diaspora-focused global online remittance portal owned by UAE-based billionaire Dr Bavaguthu Raghuram Shetty, has announced signing up Indian cricket captain Virat Kohli as its global brand ambassador for three years.
Kohli will endorse the Remit2India brand by being part of its marketing and customer experience initiatives.
Remit2India is one of the financial services brands of Finablr, the recently launched holding company of Shetty.
The network of remittance brands under the Finablr umbrella – including Remit2India, UAE Exchange, and Xpress Money – have a significant market share of remittances to India with over 12 percent. In 2017, India received $69 billion in remittances, according to World Bank’s Migration and Development Brief.
“It is an honour to be the face of the iconic brand Remit2India which has over half a million customers globally. I look forward to reinforcing Remit2India’s growing appeal among the Indian diaspora as a brand that reflects an Indian sense of pride and achievement, patriotism and a spirit of belonging,” said Kohli.
Remit2India’s customer footprints are predominantly across Canada, the UK, US and Australia while initiatives to rein in newer diaspora markets will gather pace by leveraging the Indian cricket captain’s widespread appeal, a statement said.
Promoth Manghat, executive director of Finablr, added: “For a youthful brand like Remit2India, Virat with his image as a go-getter cricketer is an ideal fit. He represents a winning Indian enthusiasm which drives millions of Indians to distant shores to prove their mettle and in turn contribute to the home country’s development through their remittances.”
Finablr, which will comprise over 18,000 employees and handle more than 150 million customer transactions every year, is expected to accelerate customer-focused technology innovation through R&D efforts, industry ecosystem engagements, investments and potential acquisitions.
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