Mall of Qatar, the shopping and lifestyle destination that is due to open in August, has signed a lease agreement with Azadea Group Holding, a retail company that owns and operates more than 50 international franchise concepts across the Middle East and North Africa.
Under the agreement, Azadea Group will feature 15 of its brands including fashion, homeware, F&B and sportswear names across more than 10,000 sq m of Mall of Qatar.
Set to open on August 23, visitors will be able to visit Azadea’s brands such as Zara, Zara Home, Massimo Dutti, Oysho, Pull & Bear, Bershka, Virgin Megastore, Paul Café, Intimissimi, Calzedonia, Kiko, Salsa, I am, and Peal Juice.
A new entry into Qatar’s market, Eataly, will feature the largest Italian marketplace in the world, and will comprise a variety of restaurants, food and beverage counters, bakery, retail items, and a cooking school.
Rony Mourani, general manager of the Mall of Qatar said: “While choosing a retail partner we ensure that it is in line with our promise of getting top brands that will add real value to Mall of Qatar. Azadea Group is exactly the right fit, as it will showcase a large variety of choices and brands all under one roof.”
Said Daher, CEO of Azadea Group, added: “We have a strong belief in the development strategy of the state of Qatar and we are proud to be part of its promising vision. At the Mall of Qatar we are sure that we will grow further with our partners and hopefully stand out as a primary fashion, F&B and lifestyle provider.”
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