As part of its efforts to expand its brand partnerships and explore new categories, Skywards Everyday, the app that enables members to earn Skywards Miles for everyday shopping and services even when the person isn’t flying, has joined hands with EmCan, the loyalty program of Emarat.
EmCan rewards customers for every purchase of products and services across all Emarat stations with EmCoins.
The partnership will lead to a two-way points conversion. Members will be able to convert Skywards Miles to EmCoins, and vice versa.
The agreement was signed by Dr. Nejib Ben Khedher, Divisional Senior Vice President Emirates Skywards, and Ali Bin Zayed Al Falasi, Chief Retail Officer and Senior Vice President of Marketing at Emarat; in the presence of Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer and His Excellency Ali Al Shamsi, CEO of Emarat.
Dr Nejib Ben Khedher, Divisional Senior Vice President Emirates Skywards, who signed the partnership agreement along with Ali Bin Zayed Al Falasi, Chief Retail Officer and Senior Vice President of Marketing at Emarat, commented: “We’re pleased to announce our first Skywards Everyday points conversion partner – EmCan by Emarat, a pioneering energy provider in the UAE.
“Our members can now convert EmCoins earned from purchases made at Emarat service stations into Skywards Miles; and convert Skywards Miles into EmCoins to unlock a new range of rewards across fuel, travel and lifestyle.”
Al Falasi added: “At Emarat, we’re committed to enhancing our customers’ experiences by offering greater value and flexibility. We’re pleased to be the first Skywards Everyday points conversion partner, empowering EmCan members to convert their EmCoins into Skywards Miles and unlock a world of travel and lifestyle rewards.
“This collaboration reflects our dedication to innovation and customer-centric solutions that make everyday purchases more rewarding.”
To convert Skywards Miles to EmCoins, and vice-versa, customers need to:
- Download the Skywards Everyday and EmCan apps from iOS App Store or Google Play Store.
- Log-in to Skywards Everyday using Emirates Skywards membership details and save up to five Visa or Mastercard debit or credit cards in the app. Saving at least one payment card is required to convert EmCoins to Skywards Miles.
- Then log into the EmCan app using EmCan account details and link the EmCoin account to Emirates Skywards account. Also, link the Skywards Everyday account to the EmCan account.
- Select ‘EmCan’ from the list of brand partners displayed and simply select ‘Convert Miles to Points’ with a minimum transaction value of 2,000 Skywards Miles.
- On EmCan app, select ‘Convert Points’ and ‘Skywards Everyday’ from the list of brand partners displayed. Minimum requirement is 1,000 EmCoins.
Emirates Skywards members can convert 2,000 Skywards Miles for 3,000 EmCoins to spend at service stations, fuel depots, Café Arabicca, Freshplus markets, Bakeria and at more than 155 locations across Emarat’s network. Emcan members can also convert 1,000 EmCoins to 100 Skywards Miles to spend on a wide range of benefits and rewards.
Skywards Everyday is part of the Emirates Skywards loyalty programme, which has over 35 million members worldwide and was recently crowned as ‘World’s Leading Airline – Rewards Programme’ at the World Travel Awards 2024.
Skywards Everyday members can earn up to 1 Mile for every AED3 spent with more than 400 brands across the UAE, including Swarovski, Tory Burch, Michael Kors, Lacoste, and Guess.
Emarat’s EmCan was recognised as the Best Loyalty Program in the Retail Fuel Sector 2024 and was recently honoured with the Best Loyalty Customers Excellence Award for at the MENA Refuel Forum.
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