By Neil King
Workshops offer start-up businesses advice on how to expand their operations
A group of twelve start-up businesses have taken part in the latest workshop by AstroLabs, a company which aims to help businesses learn how to grow their operations.
Following AstroLabs’ successful launch in Dubai and taster session in Riyadh, Saudi Arabia, its founders Louis Lebbos and Muhammed Mekki have taken the concept to Beirut in Lebanon where companies offering services such as mobile music streaming and online real estate gathered for a series of sessions by industry experts.
Representatives from companies such as Google, PayPayl, LMTD, MEVP, The Online Project and Daphne Digital gave presentations and held discussions about how best to grow online businesses, helping to provide a springboard from with the attendees could go on to greater success.
AstroLabs co-founder Mekki said: “After an intensive weekend working with the highest potential online businesses in Beirut, we are excited about the future there and look forward to seeing many of our participants scale up soon.
“We were lucky to have content experts fly in from around the region to share their insights and work closely with the entrepreneurs throughout the weekend. Jointly, we engaged the Lebanese participants on topics ranging from leveraging social media to grow their businesses, to using analytics tools to optimise advertising allocation.”
The workshop was made possible by local sponsors Investment Development Authority of Lebanon, MIT Enterprise Forum Pan Arab Region, and Bader Young Entrepreneurs, as well as regional sponsors Google for Entrepreneurs and PayPal.
The next AstroLabs programme will take place in Riyadh from 22-24 August, at the Prince Salman Youth Centre, followed by the next Dubai Scaling Online Start-ups programme in September.