From gold iPads in hotels to Versace-branded cups in ice-cream parlours, many Dubai firms have offered lavish extras in a bid to entice wealthy clients.
SameDay dental clinic in Dubai has stepped up to the mark and is now offering the ultimate in luxury for its customers: a Rolls-Royce chauffeur service.
The clinic, which specialises in dental implants, will handle the pickup and drop-off of the patient to and from the clinic.
Its founders, Dr. Costas and Dr. Petros, said Dubai Police was the inspiration behind their idea.
“I was in Greece and there was a magazine [that] said, ‘Look, in Dubai the police is having those kinds of cars as patrol cars; there was a Ferrari, there was a Veyron, a Bugatti.’ So we said, why not [do that]?” said Dr. Petros.
“I think we are in the right city to do that,” he added.
According to the doctors, they wanted to buy a car that would give them status and stand out among other cars. That’s why, one month ago, they bought the Rolls-Royce Ghost 2011 model.
“We bring around one to two patients a day. We don’t do consultation with the Rolls-Royce, because everybody would like to come in the Rolls-Royce,” said Dr. Petros.
The chauffeur service also caters to patients from Abu Dhabi.
As for the clinic itself, it’s the first to offer customers a complete teeth implant procedure in five to six hours.
Normally, placing implants can take up to six months to be done.
“A year ago, somebody came here at about 6 in the afternoon from Abu Dhabi. We said to him, you need to remove all your teeth, because they were moving, and place implants,” explained Dr. Petros.
“And he said, I wish I could do that right now. So I told him, be careful what you are wishing for, we can do that for you right now.”
Although the prices for the implants start at AED10,000 ($2,722), SameDay clinic offers its patients instalment payment plans.
The Rolls-Royce ride however, is free of charge.
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