Developers behind the planned $1.25 billion Place Vendome in Qatar have said they have received “positive response” from high-end retailers in Europe following a roadshow across the continent.
United Developers introduced the mixed-used development for the first time in Europe during an exclusive roadshow that carried the project models from Doha to Paris and Milan before joining the international retail property industry at MAPIC in Cannes.
Place Vendôme is currently under construction in Lusail City, spans over 800,000 sq m and will host two five-star luxury hotels, serviced apartments, a mall featuring up to 400 different retail outlets and a central entertainment amphitheatre.
The mall will also feature a luxury precinct that will host leading international luxury brands. The project, which broke ground in March, is slated for opening in the third quarter of 2017.
During the exclusive roadshow that was tailored to luxury brands, United Developers met with a line up of senior executives of international fashion brands in Paris and Milan.
Sean Kelly, project director said: “We are delighted with the positive response and the interest received from the leading retail brands and our industry peers.
“We have already scheduled many site visits for retailers that will be joining us in Qatar to view the progress and the settings of the development.”
He added: “Place Vendôme was envisioned by its owners as a premier lifestyle and leisure destination that will define a new generation of shopping. We believe that the project will have great prominence in the Middle East region.
“Place Vendôme presents the ideal opportunity for retailers to tap into and expand within the Qatar market in a unique setting.”
The project’s architecture draws inspiration from Europe’s most romantic city, Paris. It reminisces the famous high-end shopping street, Rue de la Paix, of which Place Vendôme is the starting point.
Place Vendôme will also feature a canal running through it directly from the sea, making for a beautiful open plaza experience with cafes and restaurants overlooking the water.
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