Kingdom Holding Company (KHC), chaired by Prince Alwaleed Bin Talal, has signed a three-year agreement with Al-Hilal football club and Sela Sports Company to become the main partner of the club.
“Al-Hilal Club represents Saudi Arabia and we are proud to announce this partnership,” said Prince Alwaleed Bin Tilal.
The club will carry the KHC logo on its football jerseys.
Based in Riyadh, Al-Hilal is one of four teams to have participated in all seasons of the Saudi Professional League since its establishment in 1976.
Managed by Argentine, Ramón Díaz, the club are the current Saudi Professional League champions, and have reached the final of the AFC Champions League, where they will play Japanese side Urawa Red Diamonds next month.
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