Dubai is witnessing an increase sales in the off-plan branded residential sales sector, attributed to a surge in demand driven by high-net-worth individuals (HNWIs), according to reports by haus & haus Real Estate.
The city is currently home to the most branded residents, completed and off-plan, globally.
“People love branded properties because of their high level of exclusivity, including hotel-style amenities and luxury interiors from some of the world’s most outstanding designers. It really does take luxury living to the next level,” said Adrian Shillingford, Sales Manager – Emirates Living, haus & haus Real Estate.
Last month, Arabian Business reported that Dubai has the most schemes in the pipeline as compared to any other market in the EMEA region with a projected growth of 72 percent until 2030.
haus & haus cited sales of multiple banded residential properties in May including an AED26 million apartment in Palm Jumeirah by Six Senses.
“Buyers are always looking for the next big thing, and branded residences tick every box for most of them. I predict this will be a hot Dubai real estate trend to watch out for in 2023,” Shillingford concluded.
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