AG Café, the master franchisee of the Tim Hortons brand in the Middle East, plans to expand the coffee chain in Saudi Arabia to more than 200 outlets by 2024.
AG Café said the expansion follows its belief in Saudi Arabia’s Vision 2030 strategy, adding that it led to moving its main office to Riyadh last year, becoming the first global F&B company to relocate to the kingdom.
AG Café said it currently operates 90 coffee shops in the kingdom spread across Riyadh, Jeddah, Abha, Mekka, Al Khorj, Al Khobar, Al Madina, Al Dammam, Al Zahran and Khamis Mushait, with a total number of more than 190 Tim Hortons cafés across the GCC.
The company added that it plans to further expand its presence in Saudi Arabia, the UAE, Qatar, Bahrain and Oman, with Kuwait and Egypt to follow.
Hesham Almekkawi, CEO of AG Café, said: “AG Café is witnessing great support from the Saudi government as part of its strategy to attract foreign investments and diversify its sources of revenue in order to achieve its 2030 Economic Vision.
“Saudi Arabia continues to strengthen its position as a lucrative destination for international companies specialised in various sectors due to its advanced infrastructure, and the set of facilities it offers to businesses planning to expand in the region.”
He added: “Saudi Arabia is one of the most important markets for the growth and expansion of Tim Hortons cafes in the Middle East.”
Founded in 1964, Tim Hortons has more than 5,100 restaurants in Canada, the United States and around the world and was introduced for the first time in the GCC in 2011.
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