Noon slashes 10% of workforce: Reports

The online retailer is cutting costs and looking to increase efficiency said the US news site, stating the estimated workforce is around 3,400.

Citing an interview with company founder Mohamed Alabbar, Bloomberg said the job cuts impacted marketing and advertising positions as well as other departments.

Noon slashes workforce

The job cuts have already finished and Noon does not expect further losses.

Mohammed Alabbar told a reporter: “We’ve been cutting costs and reducing staff for the past year and a half. We started before the big tech companies did, but we’re done now.”

Many of the world’s largest technology firms, including Amazon, Microsoft, Twitter and Facebook and Google parents Meta and Alphabet, have been cutting tens of thousands of jobs.

While much of the tech industry went on a recruitment drive during the global Covid-19 pandemic, huge waves of redundancies have been announced by major firms.  

Noon is regarded as the “Amazon of the Arab world” and operates in the UAE, Saudi Arabia and Egypt. It is jointly owned by Alabbar and Saudi Arabia’s Public Investment Fund.