HCL Technologies, Indian technology major, has revealed it has been selected as the digital technology partner of Cricket Australia (CA), the national governing body for the game in Australia.
Under the multi-year partnership pact, HCL is to manage and elevate CA’s suite of digital products such as Cricket Australia Live App, cricket.com.au, bigbash.com.au and community cricket applications such as MyCricket and community.cricket.com.au.
“ HCL will engineer a digital core ecosystem for Cricket Australia through a composable platform that will be modular, auto-scalable, data driven and experience-centric, integrating multiple industry standard products and services to enhance the experience for fans and participants,” the Indian company said on Wednesday in a media statement.
“HCL, as our official digital technology partner, will help take our digital offerings to the next level and allow us to better connect with and inspire communities through cricket,” Cricket Australia CEO Kevin Roberts said.
The digital partnership deal, announced in the midst of the Cricket World Cup 2019 in England and Wales, is expected to boost Cricket Australia’s efforts in connecting with its fans and participants around the world.
Australia, England and India are the favorites to win this year’s World Cup.
Cricket Australia connects with fans and participants through its digital platforms through stories and live match data on ‘cricket.com.au’ as well as to participants and community volunteers using its MyCricket platform.
“The usage of these platforms continues to grow significantly, so partnering with a leading global technology provider to harness this growth and help us take advantage of our leading position is a natural next step,” Roberts said.
“HCL understands the importance of retaining and engaging fans in today’s digital world,” Michael Horton, HCL Executive Vice President & Country Manager, Australia & New Zealand, has said. “We look forward to deploying our skills and experience to increase fan delight, high performance and community inspiration for the love of cricket.”
The cricket-following community is substantial in Australia, with more than 2 million fans attending cricket matches during the 2018/19 season.
CA has an online audience exceeding 20 million globally per year.
Around the world, cricket is estimated to have a fan base of over 2.5 billion passionate followers.
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