Amazon Alexa continues to focus on local customer interests, culture, and traditions during the Holy Month and is enriching the Ramadan experience by adding several new features like Quran on the screen, dua’a for each day and Ramadan with the family and Alexa.
This builds on its existing features such as requesting for prayer times, setting reminders, and adding in quizzes and recipes.
Dr Raf Fatani, Regional General Manager, Alexa, Amazon MENA said that the goal is to make people’s lives easier, simpler, and more integrated with an optimal smart home experience.
“Ramadan is the most spiritual time of the year, and we are committed to creating meaningful experiences for Alexa customers in the UAE and the region,” explained Dr Fatani.
“We’re excited to announce new features for the Holy Month, including the display of Quranic verses on demand on our Echo Show devices to help customers see the Aya on the screen as the Qar’e is reciting, or the athkar feature to help customers with their daily supplications.
“For us at Amazon it is always day 1 and we continue to improve and add new offerings as we grow in the region.”
With the new features, users can request Alexa to recite the Quran and also read the surah and ayah that is being recited on the device screens of the Echo Show 8, and Echo Show 10.
Another new feature offers the ability to access dua’a for each day of Ramadan, as well as eight stories about the Prophets and other thematic spirituality events, such as ‘The Lantern’, ‘Coffee Cup’, and ‘Moon’, along with three Ramadan-themed stories.
For families, Amazon Alexa is introducing activities such as Fawazeer Ramadan and introducing quizzes through the Quizzical tool. When using the Fawazeer Ramadan feature, customers can ask Alexa for a riddle. Users are also able to tune into their local stations and live-stream Ramadan radio programs, including spiritual, cultural, and local news content. The ‘Deed of the Day’ feature returns to Alexa and provides daily new suggestions as acts of kindness that users can practice every day. Also, Fatafeat, one of Amazon’s long-standing partners, will offer video recipes for sohour and iftar on Echo Show devices.
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