Audiomob, an in-game audio advertising company, said it will pioneer a new way for companies to generate advertising revenues in gaming content globally through a partnership with Abu Dhabi Gaming.
The company, which has its MENA headquarters located on Yas Island, Abu Dhabi, allows brands and artists to connect with audiences worldwide through in-game audio ads that keep gamers engaged without any disruption.
The company said a key challenge faced by game developers is maintaining the balance between retaining their player base. while monetising their games through adverts.
Its creative solution of playing unintrusive audio adverts in-game helps preserve the immersive experience sought after by all gamers, the company said.
Audiomob also attributed its rapid growth to its strategic position in Abu Dhabi, supported by an innovative environment, advanced technologies, and a strong talent pool.
The company has also formed an exclusive partnership with Voodoo, one of the world’s largest mobile gaming publishers.
Wilfrid Obeng, Co-Founder and CTO of Audiomob, said Abu Dhabi has proven to be the perfect home for the company, opening crucial doors to help it to meet its ambitious growth strategy.
“The support from Abu Dhabi Gaming has been instrumental – from subsidies and talent development to a range of opportunities allowing collaboration with other members. We have seen firsthand that, in our industry, Abu Dhabi is the place to be,” he said.
Marcos Muller-Habig, Director of Abu Dhabi Gaming, said it is proud that Audiomob has joined the company’s journey, especially with their recent product that helps brands to push ads without interrupting the player’s journey.
“The gaming ecosystem in Abu Dhabi is rich and diverse, which helps our partners to excel, and turn their dream concepts into reality in Abu Dhabi,” he said.
Abu Dhabi Gaming is helping to transform the emirate into a global gaming hub, with a support system for game developers, businesses, and players.
It is powered by multiple Abu Dhabi-based government and commercial organisations, as well as content creators and gamers themselves—with the shared passion and mandate to see locally produced content on the world’s gaming stage.
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