HP has outlined its vision for the way consumers and businesses will manage their printing requirements in the future as it wows show visitors with its latest array of hardware solutions in hall 3.
The technology giant reckons the printing industry’s version of Web 2.0 will see end-users ditch their conventional printing methods in favour of web-based solutions.
Print 2.0 seeks to make it easier for firms to manage their printing content and take advantage of colour capabilities.
“The traditional way of printing is to own a printer and send documents to IT, but the future is about moving printing through the web, which means things like printing remotely from any device or getting the service delivered to you,” declares Amr Hassan, general manager of HP’s Middle East Imaging and Printing Group.
HP believes Print 2.0 will change the way enterprises and consumers address their printing needs, although early indications suggest small and medium-sized companies could benefit the most from the concept. SMBs that don’t have the resources of large organisations will be able to utilise the web-based services HP plans to offer to produce marketing or communications collateral that would otherwise have been difficult or expensive.
“SMBs represent 60% of overall businesses and make up the largest sector in markets all over the world. We will be working to make sure we have the touch points to create emotional links and the web is the biggest enabler of that,” says Hassan.
HP’s Middle East team will be involved in a US$300m worldwide consumer printing campaign the vendor intends to launch later this year as it drives home its Print 2.0 message to users around the region.
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