UAE conglomerate Belhasa partners with Samsung for AI-powered business transformation

The agreement envisages Samsung leveraging its comprehensive enterprise portfolio to enhance the Group’s internal operations and customer offerings.

Samsung-Belhasa strategic partnership

The South Korean tech major will leverage its leadership in enterprise solutions, products and services to support Belhasa Group in its ongoing digital transformation and AI adoption across all of its customer touchpoints, verticals, and services, the company said.

The Group is one of the UAE’s leading business conglomerates spanning multiple sectors, including construction, real estate, automotive, education, and technology.

DooHee Lee, President of Samsung Gulf Electronics, said technology is today’s most powerful tool for growth, change and achieving sustainability.

“This agreement represents an exciting opportunity to bring Samsung’s innovative enterprise solutions to one of the UAE’s most respected business groups,” Lee said.

Saeed Al Marri, CEO, Belhasa Group, said the MoU is part of Belhasa Group’s broader strategic framework of achieving operational excellence and being future-ready.

“The agreement reflects our dedication to creating an AI-powered business, integrating advanced technology across our customer touchpoints, verticals, and services, ensuring we remain globally competitive in a dynamic business landscape,” he said.

Key focus areas of the collaboration include the deployment of Samsung’s enterprise mobile portfolio, including smartphones, tablets, and KNOX security solutions across Belhasa Group companies.

Samsung will also deploy its enterprise display and content management solutions to support the Group’s operational needs, optimising efficiency and revenue growth.

As part of the agreement, Samsung will extend its Employee Purchase Program (EPP) to all Belhasa Group employees, providing them with access to a suite of Samsung offers and services through a dedicated online platform.