Ex-Apple boss launches $26 Obi smartphones in Dubai
Marketing guru John Sculley launched the new devices at an event in Burj Khalifa
Obi Mobiles, the new technology brand co-founded by the former Apple CEO John Sculley, this week unveiled five new devices earmarked for the Middle East region. Prices range from just AED99 ($26) and Jumbo Electronics has been appointed as the exclusive distributor across all channels in the UAE, Oman, Bahrain, Kuwait, Qatar and Iraq markets. FALCON S451: Described at the “Selfie Master”, this smartphone features an 8MP auto focus camera that rotates 206 degrees. FALCON S451: The 5-inch smartphone, with an IPS qHD screen, runs on a 1.3 GHz dual core processor, with 4GB ROM and 1GB RAM, and is powered by a strong 2200 mAH Lithium battery. It retails for AED 599. OBI HORNBILL S551: The 5.5-inch Hornbill S551 weighs 145 grams and operates on Android KitKat v4.4.2, powered by an MTK, MT6582 1.3 GHz Quad-Core Processor. OBI HORNBILL S551: It features an 8MP camera and offers up to 4GB memory that is expandable to 32GB of external memory support. The device retails at AED 599. OCTOPUS S520: The flagship smartphone from Obi Mobiles with dual SIM capabilities and 3G-enabled. OCTOPUS S520: Features the latest Android Kit Kat 4.4 operating system, powered by a 1.7 GHz Octa Core processor. OCTOPUS S520: Comes in a sleek 8.4mm form factor, with a capacitive 5-inch HD IPS touch screen. OCTOPUS S520: Features an 8MP camera with lightning flash, and 1280 X 720 HD display resolution. OCTOPUS S520: Costs AED799 OBI WOLVERINE S501: The Wolverine is designed with a Rear Key that utilises the index finger's natural position to control volume, lock the screen and switch off the phone. OBI WOLVERINE S501: The 5-inch smartphone runs on Android KitKat 4.4, powered by a 1.2GHz Dual Core Processor, with 1GB RAM and 4GB expandable memory. OBI WOLVERINE S501: It features a 5MP flash-enabled camera, and front VGA camera, dual SIM (3G +3G) and retails for AED 399. The Obi range also includes the Obi F240 – a feature phone, equipped with a high capacity 3000mAH battery, and a convenient power bank option to recharge other mobile devices. The device also offers mobile functionality, including a 0.3MP primary camera, loudspeaker, Bluetooth, as well as dual SIM (GSM + GSM) capabilities for AED 99.