The Abu Dhabi Investment Office (ADIO) has partnered with renowned actor and humanitarian Idris Elba to advance the emirate’s efforts for a secure and sustainable food and water future.
This partnership will capitalise on the emirate’s emergence as a global pioneer in food production and water treatment, powered by sustainable technology solutions.
As an initial undertaking, Elba will engage in global conversations and awareness initiatives to inspire and accelerate the transformation of food and water systems, using Abu Dhabi as a model to drive positive economic and social impact for future generations.
These efforts will also include collaborations with global institutions to highlight the worldwide impact of Abu Dhabi’s forward-thinking initiatives.
Badr Al Olama, Director-General of ADIO, said together with its partners, the organization will continue to pioneer and implement cutting-edge solutions that address global nutritional and environmental challenges.
“We are excited to align with fellow visionaries, and our collaboration with Elba will be instrumental in reimagining the future of food and water for the region and beyond,” Olama said.
Idris Elba, President and Founder of The Akuna Group, said, “Drawing inspiration from the pioneering blueprints that have shaped the United Arab Emirates, we are set to journey globally in our mission to provide a better future for all.
“By engaging with innovators, engineers, and tech entrepreneurs dedicated to addressing the world’s most critical challenges, we are set to build on the ambition of dreamers in the UAE and discover new solutions that foster positive economic and social change,” he added.
The agreement between the two comes after the launch of Mohamed bin Zayed Water Initiative to confront the urgent challenge of water scarcity around the world.
TAG joins Abu Dhabi for water solutions
With the aim of accelerating their development and implementation, the newly announced alliance with Elba, through his impact investment company The Akuna Group (TAG), will showcase Abu Dhabi’s leading initiatives in the fields of novel food development, agricultural transformation, and water treatment and technology.
Abu Dhabi is aiming to pioneer cultivation of onshore high-value add microalgae, offshore farming of key fish stocks, and innovate reverse osmosis water treatment.
TAG is dedicated to nurturing the growth of African industries and entrepreneurship, through strategic multi-sectoral partnerships, impact investments, innovative technologies, and high-level advisory services across and beyond the continent.
The recently launched Mohamed bin Zayed Water Initiative seeks to enhance awareness of the severity of the water scarcity crisis, and accelerate the pace of technological innovation and international investment to deal with the challenges it poses.
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