Nestled in the Alps, just a hop away from practically anywhere on the European continent, Switzerland has something for everyone, all year round. Each of the 26 cantons have a distinct offering that takes visitors on to a journey of culture and cuisine.
Visitors are bound to be enchanted by the stark beauty of the country, which offers some of the most stunning natural views on the planet. A skiing holiday is probably the most obvious way to enjoy the Swiss Alps in winter, but as the cold months give way to brighter weather, Switzerland welcomes summer holiday makers who want to have the swim of a lifetime surrounded by the iconic white tips of central Europe.
Going back to the cities, Switzerland is an unparalleled experience of urban living. Tourists can visit unique museums dedicated to some of the world’s most recognisable brands pertaining to the finest automatic watches, chocolate, and cheese production, just to mention a few.
The immaculate quality of Switzerland’s hospitality infrastructure, featuring some of the world’s finest 5-star hotels, is the pinnacle of expectation, truly guaranteed to provide an unequalled experience!
A perfect summer destination from the GCC
“With many direct connections from Jeddah, Riyadh, Kuwait, Doha, Abu Dhabi, Dubai, and Muscat to Zurich and Geneva, our comeback after Covid was very strong with a 6.8% increase in the UAE in 2022 compared to pre-Covid figures, and 2023 continues to show strong growth. Around 70% of our guests from the GCC travel during the Summer to experience our wonderful green nature, our deep blue lakes, and our fresh air,” says Matthias Albrecht, Director GCC – Switzerland Tourism.
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