Noodle House reveals expansion plan in the UAE

Asian soul food concept by JRG Dubai plans to open four new restaurants in Dubai and Abu Dhabi
Noodle House reveals expansion plan in the UAE
By Sam Bridge
Fri 21 Jun 2019 12:22 AM

The Noodle House, the legacy Asian soul food concept by JRG Dubai, the UAE-based restaurant management company, has announced plans to open four new restaurants in Dubai and Abu Dhabi.

The Noodle House will debut new restaurants in Jumeirah Beach Residence (JBR) in August, Nakheel Mall on The Palm Jumeirah in September, and the upcoming Dubai Hills Mall in February 2020.
The trio of Dubai openings will extend the brand’s empire to eight restaurants in the city.

In the fourth quarter of 2020, The Noodle House will also enter the UAE capital with a new restaurant at Reem Mall on Reem Island.

“The Noodle House has become a true staple in Dubai’s growing food scene and remains eternally popular with both dine-in guests and those who prefer our Asian soul food menu at home,” said Stefan Borchardt, brand chef of The Noodle House.

“The opening of four new outlets in JBR, Nakheel Mall, Dubai Hills Mall and Reem Mall elevates The Noodle House as a doorstep dining destination for an even greater number of UAE residents and tourists staying in popular spots across the country.”

The 90-cover JBR branch of The Noodle House will sit right in the heart of The Walk while the Nakheel Mall branch will be a 100-cover premise.

The Noodle House is also rolling out house-filtered water in glass jars across its outlets and has launched compostable ‘Vegware’ packaging for all its takeaway offerings.
The initiatives follow the chain’s trailblazing removal of all plastic straws and single-use plastic cutlery items across its physical restaurants and home delivery operations.

The Noodle House currently operates across Dubai International Airport’s Terminal 1, Souk Madinat Jumeirah, and Dubai International Financial Centre.

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