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Wed 1 Apr 2020 06:54 PM

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Noon.com moves to cashless payments in UAE to curb Covid-19 spread

E-commerce giant moved the majority of its transaction in Saudi Arabia to card-only

Noon.com moves to cashless payments in UAE to curb Covid-19 spread
Saudi-based Noon.com is expecting a rise in its e-commerce sales as more consumers spend time at home in line with government measures to curb the spread of coronavirus through social distancing 

Middle East e-commerce retail giant Noon has partnered with Visa to fully shift to cashless payments in the UAE to ensure the safety of its consumers through 100% contactless payments amid the Covid-19 pandemic.

The platform, which has seen a surge in home deliveries in the UAE and its home of Saudi Arabia as people spend more time at home, has also moved the majority of its transaction in the kingdom to card-only payments, and introduced a “Leave at my door” option at checkout.

“We are experiencing elevated levels of demand on the platform, as well as increased levels of concern from our customers regarding the safety of their online deliveries,” CEO Faraz Khalid said. 

"To alleviate this concern and to safeguard our delivery agents, we have shifted to a card-only payment model in the UAE. In Saudi Arabia, we have moved a vast majority of our catalog to card-only payment option as well. This partnership with Visa will support the drive towards safe and cashless ecommerce in the region, and we look forward to this deep-collaboration continuing in the future,” he added.

Visa’s MENA general manager Marcello Baricordi said research by the payment solution provider shows two thirds of local consumers already prefer using cards over cash when shopping online because they find it more convenient and secure.

"Knowing that every Visa transaction is protected by multi-layered security protocols only helps to increase that comfort and peace of mind,” he said, adding that he hopes the move with Noon will inspire other retailers to follow suit during the time of coronavirus. 

The partnership offers Visa cardholders in the UAE and Saudi Arabia a 10% of up to 50 AED/SAR on their first Noon order.

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