The 2025 edition will introduce Dubai Yoga as a flagship event, concluding the 30-day challenge with a sunset yoga session on November 30
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Travellers are prioritising in-destination experiences to shape the future of tourism: ATM 2022 research
Up to 50 percent of operators have launched their businesses since 2015, while more than 70 new startups within tours, activities, attractions, and in-destination experiences have raised $2.6 billion since 2017