The report states that two out of three TikTok users appreciate when brands collaborate with multiple creators
marketing strategy
Latest in marketing strategy
Corporate sports sponsorship
Is corporate sports sponsorship important? Experts say its a ‘powerful’ strategy
Unlike traditional marketing, which tends to be a one-way street, sports sponsorship allows brands to become an integral part of the experience of sports enthusiasts, fostering a deeper and more dynamic connection
Artificial intelligence
Vast majority of MENA marketing leaders optimistic about long-term growth, says report
The report, by GfK, also revealed a huge gap between marketer’s and consumer’s expectations in terms of sustainability
brand building
The stats behind ratings: Do online reviews matter for marketers?
Whether you like it or not, reviews play a powerful role in shaping consumer behaviour – and they cost businesses too
digital marketing
Top crypto, retail, and tech MENA startups complete Phase 1 of Google’s Startup Expedition
The first phase of the six-month programme included a series of workshops presented by 14 experts at Google, covering areas such as generating leads and driving sales on YouTube and Google Search, among others
email service
Blast emails ‘no longer relevant’ says report that examined more than 5 billion emails
Customers across the Middle East and Africa prefer personalised and journey-based emails
business ideas
Revealed: How entrepreneurs from the GCC can succeed in the UK
Three key factors that entrepreneurs from the Gulf should consider when setting up their business in the United Kingdom
advertising strategies
This is how mobile apps are driving business growth in a pandemic world
There are different mobile app advertising trends that are gaining momentum. Ad formats like full-screen videos with interactive end cards or rich media interstitials are a great way to both reach an audience at scale and capture their attention. In-app ads are scaled to fit the app and therefore look much more appealing to the user.
Brands
Real-time consumers have higher expectations than ever
Why brands must immediately address their consumers’ needs, as their expectations and demands changed during a turbulent year
customer experience
Five key archetypes of travellers
To rise above the noise and compete in a post pandemic world, companies can employ a hyper segmentation approach, customising strategies for each archetype
attract investors
Top tips for attracting investment as a new venture
With so many fresh entrepreneurial ideas surfacing during Covid-19, the race to attract investment intensifies, particularly for those not able to self-fund long-term
consumer apps
How brands can leverage deal finder apps as a marketing tool
Depending on the marketing strategy, businesses in the UAE can use deal finding apps with minimal effort to give great value and brand experience to consumers, in order to build loyalty and drive success
Advertising campaign
Is controversy ever a good marketing strategy?
Is any publicity good publicity? Natasha Hatherall-Shawe, founder and CEO of TishTash Marketing looks at the pitfalls.
Brands marketing
Video: Why brands increasingly favour influencer marketing
How influencers are transforming the world of marketing and PR as we know it.
Collinson Group
AB Live: Business model of loyalty programmes
Apparently one in seven UAE consumers refuse to sign up to retail loyalty programmes because they don’t want their data to be tracked, according to new research from KPMG.
#media
AB Crossfire: Is advertising dead?
Advertising is dead. Advertising is dying. We’ve been hearing this since the 90s with the arrival of the internet when everyone was sure that TV spots were going to disappear.
business strategy
Video: Avoid these mistakes while creating a customer experience strategy
“With immense price pressure across the MENA region, many of our Dubai-based CMO’s and CCO’s are having to discount prices in order to reach their sales targets”, says Frank McCarthy, Head of Strategy, EMIR.