UAE's IT market to top $5.4bn in 2018, says new SAP boss

Julien Bertin says UAE organisations are increasingly using innovations in artificial intelligence to foster a digital workplace
UAE's IT market to top $5.4bn in 2018, says new SAP boss
By Sam Bridge
Fri 13 Jul 2018 09:50 AM

Smart Cities, connected mega-events such as Expo 2020 Dubai, and the growth of “intelligent enterprises” are forecast to drive the UAE’s IT market to top AED20 billion ($5.4 billion) in 2018.

Julien Bertin, the newly-appointed UAE managing director of global technology company SAP, said UAE organisations are increasingly using innovations in artificial intelligence, machine learning, the Internet of Things, and advanced analytics to disrupt industries, improve productivity with data, foster a digital workplace, and deliver seamless experiences.

“Winners in the UAE’s digital economy will be organisations that gain a first-mover advantage, adopt ‘next practices’ that allow them to innovate faster than the competition, and become better, faster, and more out-of-the-box than ever before,” said Bertin.

“We’re co-innovating with UAE organisations across all sizes and verticals to run at their best and improve people’s daily lives, especially in enabling Smart Cities and connected mega-events.”

In the UAE, SAP said that the government and public sector, banking and finance, healthcare, and energy and natural resources are seeing the fastest digital transformation.

Based in Dubai, Bertin will drive SAP’s five-year $200 million investment plan, and report to Gergi Abboud, senior vice president and general manager, SAP Middle East South.

“Julien Bertin has a strong track record of leading successful teams across diverse territories and business cultures,” said Abboud.

“Our UAE investment plan, and expanded intelligent enterprise solutions, are supporting the UAE Centennial 2071 Plan and Expo 2020 Dubai, helping to drive digital business innovation, growing our channel partner ecosystem, and enhancing our corporate social responsibility initiatves.”

With more than 18 years of IT experience, Bertin previously served as managing director for the Middle East at Hewlett Packard Enterprise.

For all the latest tech news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.

Subscribe to our Newsletter

Subscribe to Arabian Business' newsletter to receive the latest breaking news and business stories in Dubai,the UAE and the GCC straight to your inbox.