Shaza's Mysk hotel brand plans Saudi debut

Shaza Hotels, a member of the Global Hotel Alliance, has signed a management agreement with Sheikh Sultan Al Harthi to operate Mysk Jeddah – the Mysk brand’s first property in Saudi Arabia.

The four-star hotel is expected to open in 2021 and will include a restaurant, a cafe, meeting rooms, a kids’ club, fitness centre and rooftop pool.

Simon Coombs, president and CEO of Shaza Hotels, said: "The tourism landscape in Saudi Arabia is changing rapidly due to the various government initiatives being put in place to boost the number of arrivals into the country.

"New destinations are being created and a new generation of hotels is entering Saudi Arabia. Mysk Jeddah is one of them, catering to the evolving needs of the Saudi tourism sector where discerning guests are seeking a more personalised experience aligned with their lifestyle.

"We are very grateful to Sheikh Sultan Al Harthi for having entrusted us with the management of Mysk Jeddah and we are confident that this Mysk will become the new sought-after address in Jeddah."

Mysk Jeddah is the brand’s seventh property, the first being the Mysk by Shaza Al Mouj in Muscat, and the next hotels to open are three Mysk retreats that are part of the Sharjah Collection.

In addition, two other Mysk properties are under development in Palm Jumeirah in Dubai and Kuwait that are scheduled to open by the fourth quarter of 2019 and 2020 respectively.