Du Arena gets revamp for Madonna concerts

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Madonna will make her UAE debut in June.

Madonna will make her UAE debut in June.

Organisers behind Madonna's debut in the UAE said on Wednesday they were transforming the concert venue ready for the June 3/4 events.

Flash Entertainment said the Queen of Pop will perform on an "all new stage design" at the recently renamed Du Arena on Yas Island, created specifically for her MDNA Tour.

It said in a statement "the size and scale of which has never been seen before here in the UAE".

Running out of the 23m x 54m stage - the biggest ever built in the Middle East - will be an elaborate catwalk, pushing the superstar's performance out into the crowd and closer to her thousands of fans.

A complex pyrotechnic and lighting system has also been developed and the 25,000 fans each night will be able to watch giant LED screens that will be mounted onto the back of the cantilever-designed stage.

Flash said many months of planning, development and infrastructure work had gone into enhancing every aspect of the venue experience.

Grass has been relaid, gravel removed, tarmac walkways laid down throughout the arena and a central public plaza area featuring merchandise, retail and entertainment has been installed, Flash said.

Mira Sadek, of Flash Entertainment, said: "This is one of the most significant events in the history of regional live entertainment.

"With over 50,000 people coming to Yas Island to enjoy the concerts and cross-Island parties, we really felt now was the time to enhance the venue and focus on every little detail, from parking and entrances, to walkways and sight lines.

"Since March work has been constant and we're sure people are going to appreciate the changes."

Conscious of the warmer conditions in early June, Flash said water will be sold at a two-for-the-price-of one deal, Sadek added.

There will also be a cooling dome within the public plaza area courtesy of Yas Marina Circuit and misting machines will run throughout the two nights of concerts.

Earlier this week, it was announced that UAE telecoms operator du had signed a four-year sponsorship deal with Flash Entertainment, which will see the emirate’s concert venue Yas Arena rebranded du Arena.

Under the terms of the partnership the Flash Forum will be renamed du Forum. The deal marks the Middle East’s first naming rights partnership, du said in a statement without adding the value of the deal.

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