Dubai-based startup beauty and wellness platform raises $6m

Fast-growing beauty and wellness platform grew through word of mouth founders William Zeqiri and Nick Miller. (PRNewsfoto/Surge Ventures Inc)\n
By Staff writer
Mon 12 Jun 2017 03:56 PM

While ordering a taxi or a meal, or booking a flight online has never been easier, booking a haircut can be slightly trickier.

In looking to provide a solution, two entrepreneurs created, a free booking platform and the world's fastest-growing software for salons and spas.

The Dubai-based startup took another significant step in its fast-growing story when it announced the close of a $6 million round of Series-A financing.

The round was led by Dubai-based Middle East Venture Partners (MEVP) and backed by Dubai's BECO Capital and San Francisco-based Lumia Capital.

The new round of funding follows an earlier seed round also lead by MEVP.

Launched in 2015, the platform (pronounced like the British schedule) streamlines small- and medium-sized business operations with intuitive, free-to-use software. looks to take the hassle out of running a business by managing appointment bookings, point-of-sale, customer records, human resources, inventory, and financial reporting.

In under two years, has quietly signed up a vast user base of over 40,000 merchants in more than 120 countries, most of whom learned about the platform by word of mouth.

Over half of users are in the United States, followed by the United Kingdom, Canada, and Australia.

Millions of bookings are made on the platform each month, and growing at an average rate of 35% month-on-month.

The platform is well on track to process over $1 billion worth of appointment bookings by the end of 2017.

Co-founder and CEO William Zeqiri said he's excited by the growth, but not surprised.

"Good free software spreads quickly," Zeqiri said. "We're solving a critical pain point for small businesses by redefining how they engage with customers through technology."

Zeqiri and co-founder Nick Miller, the company's COO, conceived of the idea on a last-minute trip to Nepal.

The native New Zealanders booked their flights and hotels online, for a country they hadn't stepped foot in, without any trouble. But just before their departure, Zeqiri realised he needed a haircut.

"I couldn't find anything last-minute in my own city" he recalled.

The reason, Shedul's co-founders discovered, was that software offerings for salons and spas are often expensive to purchase and difficult to use. As a result, the majority of businesses operate without any software at all: 52% of salons in the United States still manage their bookings with pen and paper.

With, gains in efficiency lead to greater customer retention and frequency, Miller explained.

"We have merchants who have over 80% of their bookings made online by customers," he said. "The convenience factor increases customer engagement and directly results in more revenue to the merchant."

Walid Mansour, managing partner at MEVP, is upbeat about the company's potential.

" is a truly global success story and a testament to Dubai's emergence as a center for innovation and technology," he said.

The founders remain tight-lipped about what's next for the company but said they plan to use the funds from the recent round of financing to scale their operations and expand product development.

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Last Updated: Sun 18 Jun 2017 09:34 AM GST

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