Dubai-based mall operator Majid Al Futtaim has announced the upcoming launch of Orbi, described as a supercharged indoor nature experience and a first in the Middle East.
Collaboratively developed by SEGA Holdings Co Ltd and BBC Worldwide, Orbi fuses BBC Earth’s nature content with SEGA’s technology to create an entertainment experience that will plunge visitors into the heart of the natural world.
Orbi features a custom built theatre, innovative audio visual technology, and interactive walk-through touchpoints, Majid Al Futtaim said in a statement.
Visitors can experience life at the centre of an elephant herd or in the deepest ocean depths, it added.
Initially introduced in Yokohama in 2013 as an experimental visitor attraction, the UAE will be the first market in the world outside of Japan to house Orbi when it is launched in City Centre Mirdif in May.
Damien Latham, CEO, at Majid Al Futtaim – Leisure and Entertainment, said: “Orbi truly represents the next generation of ‘edutainment’. It’s a visceral, awe inspiring and edutainment experience brought to life by stunning audio visual content and ground-breaking technology from creative powerhouses SEGA and BBC Worldwide.
“Whether it is through introducing the first indoor ski slope to the Middle East with Ski Dubai, or bringing world class interactive entertainment with Magic Planet, we’ve been thoroughly committed to creating great moments, for everyone, everyday. We cannot wait to unveil Orbi later this year and bring our guests closer to nature than ever imagined.”
Stephen Davies, managing director of Live Entertainment for BBC Worldwide said: “This is a really exciting way of celebrating the natural world and I’m thrilled that we are bringing this to a new audience in Dubai.”
“Orbi has been a big hit with visitors of all nationalities and generations, since we first introduced it in Japan,” added Hideki Okamura, president and COO, SEGA Holdings Co. “We’re proud to partner with Majid Al Futtaim to bring this unique attraction and magical experience to the UAE’s dynamic domestic and international audiences.”
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