Emaar renames Downtown Dubai boulevard

By Andy Sambidge
  • Thursday, 27 December 2012 12:19 PM
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The main road through Downtown Dubai has been renamed Sheikh Mohammed Bin Rashid Boulevard by developer Emaar Properties.

The naming of the route which boasts iconic attractions such as Burj Khalifa and The Dubai Mall, has been named in tribute to Dubai's ruler, Emaar said in a statement.

The 3.5km high street, previously called Emaar Boulevard, connects the destination's numerous shopping, hospitality, entertainment and dining attractions.

Downtown Dubai welcomed more visitors last year than New York (51 million) and Los Angeles (27 million), Emaar said in a statement carried by news agency WAM.

Mohamed Alabbar, chairman of Emaar Properties, said: "By renaming Emaar Boulevard as Sheikh Mohammed Bin Rashid Boulevard we are paying tribute to the vision of His Highness Sheikh Mohammed Bin Rashid Al Maktoum who is the driving force of the city's transformation into the world's newest hub for hospitality, tourism, retail and trade."

With a development value of $20bn, the 500-acre Downtown Dubai was launched in 2004.

Alabbar added: "The Sheikh Mohammed Bin Rashid Boulevard in Downtown Dubai... is today the world's most vibrant lifestyle destination, on par with and even surpassing other boulevards in the world."

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Posted by: procan Sunday, 30 December 2012 10:58 AM[UAE] - canada

Define visitor, passing threw airport to connecting flight or spending a few days in a hotel in Dubai seeing the sights ?

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Posted by: Vicky Sunday, 30 December 2012 10:52 AM[UAE] - Canada

Not more than NY and LA? Why not? Not very surprising, is it?. If you must really insist, Emaar might even oblige and provide the recorded figures. I am sure they have the technology to take care of these essential elements.

Posted by: Telcoguy Monday, 31 December 2012 10:18 AM[UAE] - UAE

Sorry, I thought you were replying to paolo. Lot of people will take this report much more seriously, critical thinking does not seem to be a popular past time here,

Posted by: vicky Monday, 31 December 2012 12:12 AM[UAE] - Canada

Well, my comments were strictly tongue in cheek... esssentially wondering how numbers coudl add up. I seen a lot of numbers thrown around and if you really must insist there would be no recorded data forthcoming!

Posted by: Telcoguy Sunday, 30 December 2012 11:49 AM[UAE] - UAE

Because Dubai has only 8M tourists (2011 figures). By comparison NY got over 10M visitors and the US as country got 67M visitors (that is less than the 51+27 attributed to just two cities)
So, I find hard to understand how they arrive to 51M visitors, unless they consider anyone working there a "visitor", accounting for some 250 of those per year.
The numbers, as usual, make no sense. Big surprise.

And yes, Paolo is right. Anyone with a modicum of numerical awareness will find all this incredibly suspect. This does not help Dubai at all. Quite the opposite, it erodes confidence.

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Posted by: Paolo C Saturday, 29 December 2012 3:21 PM[UAE] - Italy

"Downtown Dubai welcomed more visitors last year than New York (51 million) and Los Angeles (27 million), Emaar said in a statement carried by news agency WAM....." you must be jocking!

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