Prince Alwaleed bin Talal bin Abdulaziz Al Saud’s new television channel will be aimed at a young audience, the National reports on Tuesday.
Speaking to Dr Hala Sarhan, the president of Rotana Studios, which is part of Prince Alwaleed’s Kingdom Holding, the paper reports the Arabic language channel could launch within a year.
“We’re going to be moderate, we’re going to be young, we’re going to be focused on the Arab world, and business and politics, and the whole world,” Sarhan was quoted as saying.
Jamal Khashoggi, the former editor in chief of al-Watan newspaper, will run the 24-hour channel, it was announced in July.
The channel is intended to compete with the Al-Arabiya and Al-Jazeera satellite channels.
According to a statement released by Kingdom Holding at the time, Khashoggi will oversee a string of specialist newsgathering bureaus around the region and the world.
“The new news channel is going to become an addition and an alternative for viewers,” said Prince Alwaleed in the statement. “Our personal aim is to achieve this.”
Prince Alwaleed already boasts a significant presence in the media industry through his ownership of Rotana Holding Group, which owns a bouquet of leading channels and employs over 1,300 staff across the Middle East.
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