Management software behemoth Computer Associates (CA) has officially unveiled a three-tier channel partner programme for Arab countries. The programme offers a tempting package of perks for resellers as they move up through the three membership levels on offer: Affiliate, Premier and Premier Enterprise Solutions Provider (ESP).
“CA has developed its channel programmes, particularly its Premier ESP programme, to meet the growing needs of regional businesses that demand integrated IT management solutions,” said Michel de Martigny, VP sales for CA in the Arab countries. “The driver behind the programme is CA’s commitment to ensuring customers receive world-class solutions and support services.”
Entry-level Affiliate partner status is aimed at resellers serving small and medium business customers while the Premier ESP designation is targeted at value-added resellers (VARs) capable of serving the needs of enterprise customers. Premier ESP partners must meet strict training and certification requirements to make the grade with CA.
For those that do make the Premier ESP grade there are plenty of perks on offer from CA including field sales support, bid support, discounts, rebates, 24×7 technical support from CA, training, customer leads, a reference on CA’s website as well as marketing tools and even business development funds (BDF).
“Exclusive to the Arab region, CA’s Premier ESP partners will be entitled to CA’s BDF, a cooperative program which gives Premier ESP partners access to funds for training and certification as well as for marketing activities,” said Ned Jaroudi, regional marketing director for CA in the Arab countries. “These activities include advertising, direct mail, events and other promotional elements to jointly market their brands with CA and raise awareness among customers.”
“CA is the only vendor in the industry that offers end-to-end enterprise IT management, and channel partners will gain from the benefits of dealing with a single vendor for all their requirements, from lower business costs to increased revenue opportunities through to world-class expertise,” concluded de Martigny.
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