ADNOC Distribution and noon have signed a Memorandum of Understanding (MoU) to explore opportunities to enhance last-mile delivery through AI-powered logistics collaboration.
ADNOC Distribution is the UAE’s largest fuel and convenience retailer, while noon is a leading online retailer and delivery service. The partnership combines ADNOC Distribution’s physical retail strength with noon’s AI-enabled logistics platform, which allows it to optimise delivery operations through smarter inventory management, personalised recommendations, and real-time route planning.
AI-powered delivery partnership
New noon Minutes distribution centres will be placed at ADNOC Distribution service stations, reducing delivery times and expanding the reach of last-mile fulfilment across the UAE. For the first time, noon riders will deliver ADNOC Oasis products ordered via the ADNOC Distribution app.
This collaboration will also demonstrate ADNOC Distribution’s commitment to creating hyper-personalised experiences for its customers and enable targeted recommendations through the ADNOC Rewards program.
Dr Sultan Ahmed Al Jaber, Managing Director and Group CEO of ADNOC and Chairman of ADNOC Distribution, and Mohamed Alabbar, founder of noon, attended the signing ceremony.
With 551 service stations and 373 ADNOC Oasis convenience stores across all seven emirates, ADNOC Distribution operates the most extensive mobility retail network in the UAE. The company offers a range of mobility and non-fuel services, including EV charging, car washes, and lube changes.
Bader Saeed Al Lamki, CEO of ADNOC Distribution, commented: “This partnership marks a new chapter in ADNOC Distribution’s transformation. By combining our nationwide retail network with noon’s advanced digital and logistics capabilities, we are accelerating our journey to turn service stations into smart convenience hubs – powered by technology and focused on delivering real value to our customers and shareholders.”
‘noon Minutes’ is redefining quick commerce in the region, with millions of ultra-fast deliveries from groceries to gadgets across the UAE and KSA in under 15 minutes. With the new partnership, more people across the UAE will be able to experience this speed and convenience.
Faraz Khalid, CEO of noon, added: “Our collaboration with ADNOC Distribution is a major step forward in how we redefine convenience for customers in the UAE.
“By integrating our digital platforms with ADNOC Distribution’s infrastructure, we will continue to deliver unmatched speed, selection and reliability to our customers across the UAE. With ADNOC Distribution as a partner, noon is stronger and even better positioned to serve our customers.”
The collaboration also highlights ADNOC Distribution’s broader strategy to expand non-fuel retail, grow digital channels, and enhance operational efficiency through the deployment of AI and digital projects across its business.
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